About

Every prompt of ours is a long story

AI accelerates. Experience decides what is worth generating.

More than twenty years of it, built inside the largest advertising networks and the VFX houses that work for Hollywood, always on international productions.

FrameCraft brings together creative direction, pre-production and AI workflows to turn scripts, storyboards and concepts into visual output that is clear and genuinely useful to production.

It is precisely this experience that lets us help agencies, production companies and brands understand an idea better, present it more forcefully, test it earlier and reduce the risk before producing.

And it is this experience that lets us think not only about what looks good, but about what actually works: light, pacing, continuity, plausibility, message and final use. So every production carries less risk.

20+ years of experience. Here is part of our story:

McCann
Disney
DNEG
Saatchi & Saatchi
Marvel
MPC
Y&R
Netflix
Technicolor
TBWA
Legendary
Luma Pictures
Publicis
Prime Video
MELS
Ogilvy & Mather
RAI
Digital District
JWT
Radio Deejay
LusaFilm
1st Ave Machine
Sky
UNIT9
SuperHumans
Dude
Naive
Enel
Poste Italiane
Nike
Martini
Mastercard
Generali
Honda
Opel
Barilla
Almo Nature
Nastro Azzurro
Gore-Tex
All the skills we pour into the process

Creative direction

To keep coherence between idea, tone, message and output.

AI workflow

To accelerate visualization, iterations and asset production.

VFX & compositing

To reason about light, continuity, visual plausibility and image quality.

Production-aware supervision

To make sure the animatic isn't just beautiful, but actually useful for production.

Tell us about your project